Mission Statement


“Non-violence leads to the highest ethics, which is the goal of all evolution. Until we stop harming ALL other living beings, we are still savages.” – Thomas A. Edison

The mission of Animal Advocate Inc. is to bring awareness to issues involving human use of, and interactions with animals, and to provide information to foster respect for all animals, both human and non-human. Only with education can we achieve a more compassionate and nonviolent world, and the future of our planet hangs in the balance: the balance of the scales of justice for all.


Based in Honolulu, Hawaii, and formed in December 2005, Animal Advocate Inc.’s goal is to provide information on the ethical, health, and environmental issues involved in human use of, and interaction with, the other animals with whom we share planet Earth.

Red-footed booby, Kaneohe, O'ahu

Have you ever asked yourself, “What is the most important thing in the world?”  Different people will have different answers, of course. Some may say money, others may say that it is love.  Some people may give an answer that reveals their concern for others, and for the health of the planet, rather than for themselves and their personal gain.

Animal Advocate Inc. believes that each individual counts, and that each of us has not only the ability, but the obligation, to make our world better.

We humans are a part of nature.  WE are also animals.  Yet, living in the modern world can have a tremendously negative effect on us, our environment, and the other animals.  By viewing ourselves as part of nature, not separate from it, we can see the most important issues facing our world today.

What are these issues?  World hunger, devastating diseases, destruction of our environment, violence and cruelty, and lack of protection for those least able to defend themselves.  Our lack of caring and compassion enables cruelty to flourish.

Animal Advocate Inc. believes that if people knew the facts, they would take action to change their lives and communities.  With knowledge comes growth and change.  We are the future.

There is a famous passage by John Donne, which he wrote in the year 1624.  Four hundred years later, the message retains its power and importance:

“No man is an island, entire of itself; every man is a piece of the continent, a part of the main. If a clod be washed away by the sea, Europe is the less, as well as if a promontory were, as well as if a manor of thy friend’s or of thine own were. Any man’s death diminishes me, because I am involved in mankind; and therefore never send to know for whom the bell tolls; it tolls for thee.”

Yet now, many people are realizing that Donne’s message must be expanded to include other beings, because all life has value.

This bears repeating: each individual life has an inherent value, and each individual has a right to live his or her life.  When we consider the millions of animals used in experimentation, not even provided with the most basic care, or the billions of animals raised in deplorable conditions in factory farms and then slaughtered in the cruelest of ways, we are diminished. Each individual’s death diminishes us.  The bell tolls for us all, because we are a part of the world.

                                           Advocate for animals.     Advocate for peace.

The slogan above is a play on the words of Rene Descartes (1596-1650), who is often called “the father of modern philosophy.”

“’I THINK, THEREFORE I AM”   (je pense donc je suis)

He shaped the modern world with the assertion that nonhuman animals can be viewed as no more than machines with parts assembled in intricate ways. It’s said that, when animals would scream as they were cut open, people would comment that the gears were making quite a bit of noise.

According to Descartes, animals do not deserve our direct concern since they have no minds, no consciousness, and no interests that would require our (i.e., human) consideration. Based on Descartes’ rationale, humans have little responsibility to other animals or the natural world, unless the treatment of them affects other humans of course.

Basic common sense and our innate capacity for compassion tells us Descartes and his views are without merit. But remember, he is referred to as:

The FATHER of modern western philosophy!

This philosophy helped provide the foundation that has led to and supported the industrial exploitation of animals on a scale never before imagined.

Just a little something to think about …